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MoonDawn Media –a young PR consultancy firm that came onto the scene almost three years ago –which has since established itself as a force to be reckoned with in the South African public relations space. MoonDawn Media’s journey started in June 2015 when Founder & PR Director Bridgette Macheke, with merely three years of PR experience at the time, defied the test of starting a new business to develop a visionthat, three years later, would set the business apart in such a seemingly overtraded and cutthroat PR consultancy environment in South Africa.
Among MoonDawn Media’s clients are some large international corporates that have entrusted the young, 100% black and 100% woman-owned firm with one of the critical arms of any meaningful business, public relations. MoonDawn Media successes are a result of some innovative interventions that embodies where the public relations industry is going. One of the key interventions to increasemedia coverage and visibility for our clients is the migration from the conventional press release approach to a tailored content marketing strategy.
MoonDawn Media believes every PR campaign starts with a story and is based off content. The content you provide your audiencehas to have value, it has to be promoted and it has to be properly structured for SEO purposes. Without taking the time to ensure that the content being presented is valuable, has purpose, and will produce results by pre-scanning audiences through analytics –content fails.
The return on investment for content marketing can be phenomenal if implemented correctly. Almost 100% of the success we haveexperienced with content marketing can be traced to a handful of tailored articles we have written, together with our clients. This, we believe, is the future of PR.